Logo Design

A logo can include a brandmark, wordmark, or a combination of both. Our design team possesses extensive expertise in producing professional logos. This includes tailored custom logo creation and crafting distinctive identities that align with a brand's values and character. Our logo design process incorporates research, strategic planning, and high-quality graphic design.

Brand Identity

In developing a brand identity, we create components like colour schemes, typography, and layout standards. This encompasses visual guidelines like photography, illustration, or iconography. A brand identity is additionally characterized by the way these elements are combined. A visual identity system can be represented through items like stationery, business cards, email signatures, websites, sales presentations, reports, publications, and various marketing materials.

Art Direction

During our phase of creative exploration and direction for brand development, we investigate appropriate artistic styles for visuals. This encompasses the style and tone of visuals, aiming to discover something unique and ‘on-brand’. We possess expertise in commissioning and collaborating with photographers and stylists to produce tailored imagery that aligns with your brand or project.

Brand Imaginery

Brand imagery and brand image development are integral to the visual identity process, focusing on how a brand’s visual representation ought to appear, be handled, and implemented. The selection of visuals is a crucial aspect of a brand’s comprehensive identity, whether in print, digital platforms, or social media. Using personalized illustration, photography, or visual image creation, we develop distinctive and tailored visuals for brands.

The approach to photography, along with how the images are processed, edited, or handled, contributes to forming a distinctive style. Illustration is frequently employed to establish brand imagery ownership. This fosters a unified atmosphere or aesthetic with a personal and friendly essence. Illustration can make your brand distinctive and serves as a powerful means to incorporate captivating narratives into your brand.

We prefer to hire content creators, develop custom photography, and produce illustrations for content creation, rather than relying on stock imagery when feasible. It is far more advantageous for brands to possess their own distinctive and exclusive image library rather than depend on stock images.